App Review

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App review is the process of evaluating apps and app updates submitted to the App Store to ensure they are reliable, perform as expected, and follow Apple guidelines.

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Using a third-party service I can see the list of keywords that are associated with my app. They are all wrong. It appears that the app store algorithm for selecting keywords has picked up variations of the company name in its keyword selection instead of using the keyword field, app name, and app description to define such keywords. For example, our Word Game from Wireless Marvels, has a keyword of Marvels. And Marvels caused Star Wars to be selected as a keyword from Marvel Studios. Of course, Star Wars has nothing to do with a word game. How can one request that the app store re-evaluate the store description and other fields to generate a new set of keywords?
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by Jmosk.
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When I first submitted my game on Connect, I received "We need additional time to evaluate your submission and Apple Developer Program account. Your submission status will appear as "Rejected" in App Store Connect while we investigate. However, we do not require a revised binary or additional information from you at this time." After a week's wait, I cancel the submit and resubmit the game. But it's still keep "Waiting for review" status for a week. Then I contract the Apple Support. I receive a new message : We are writing to let you know that you may now submit apps for review again. Regarding your current submission, we are continuing with our investigation and if we identify any issues, we will communicate them via App Store Connect. Otherwise, your submission will be approved. Now, My "App Review" has a red icon and the status is still Waiting for review with a yellow warning. What should I do next? Should I just wait do noting, or cancel the current submit and resubmit again? I have no idea of "that you may now submit apps for review again. "'s meaning? Do you know what this mean? and what should I do next?
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Apple Rejection as Follows The app must be published under a seller and company name that is associated with the organization or company providing the services. In this case, the app must be published under a seller name and company name that reflects the OrthoCare Institute name. The guideline 5.1.1(ix) requirements give users confidence that apps operating in highly regulated fields or that require sensitive user information are qualified to provide these services and will responsibly manage their data. Next Steps from Apple The app must be published under a seller name and company name that reflects the OrthoCare Institute name. If you have developed this app on behalf of a client, you may resubmit the app through their account, if they have one. You may also request an update to the company name on your account by having the Account Holder edit the account information. Please note that you cannot resolve this issue with documentation showing permission to publish this app on behalf of the content owner or institution. Apple Developer account :- Company Name: Everglade Orthopedic Enrolled as Organization My app has OrthoCare Institute Name used in App icon, Splash screen and Landing page. I would like to know only by creating a new developer account with OrthoCare Institute as company name i will be able to publish. Since we have a ongoing business with Everglade Orthopedic. I have removed institute name from OrthoCare and then sent for review again and it got approved. This does not solve the problem for us, since we want to use OrthoCare Institute. Note: All names and institutional references used in this communication, including "OrthoCare Institute" and "Everglade Orthopedic," are pseudonyms intended for illustrative purposes only.
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by jis248.
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We have the system for which we want to create an iOS app. It is book app and we are not sure if that system of purchase will be approved from Apple Store review team. App is a multi-platform (Windows, Android, and macOS outside the Apple Store) and people currently buy license codes that unlock the full data. They buy it from the main website and from independent resellers. Because the app is multi-platform, according to 3.1.3.b (Apple in-App purchase), the iOS version allows users to access the content that they bought for other platforms (Windows, Android, macOS). This is done by giving the option to enter the license code in the EE9 registration sheet in the app. The iOS app however does NOT let you buy license codes elsewhere, and does not tell users where to buy them. People can only enter the code if they already have it, and no additional information is given on where and how to buy that outside if in-app. If you don't already have a license code, the only way to buy it is to use in-app purchases. After a successful in-app purchase, the iOS app uses the in-app purchase system to give full data access to the user, but at the same time it also generates a license code that the user can use in the Windows or Android or macOS versions to get the full data there as well. (After a successful purchase the iOS app uses an API on our backend server, sending it the in-app purchase code, and the backend server "trusts" the iOS app and returns a license code to the app. The app shows the code to the user, and the user can use it on Windows, Android, etc.. If the iOS app is uninstalled and installed again, the system will still work, because our server has associated the in-app purchase code with the app proprietary code system, so whenever required, our server will return the same license code associated to the same in-app purchase code. In summary, the iOS app allows license owners from other platform to use their code in the iOS app as well, but new users can only buy the license via in-app purchase. And when users buy the license from Apple, they can use it on all other platform as well. The end result is that the same license code will give you full access on all platforms, regardless of which platform you originally bought the code for.
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by nikolayu.
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Hello everyone, I am developing a parking app where users can find and pay for parking. Instead of directly paying with real money, users can reload their points or stars balance and then pay with that virtual money. Would using Apple's IAP be compulsory or can I integrate my third-party payment system within the app? If not, what if I direct the user to a website? Thank you!
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by mubin.
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1.1k Views
I submitted a new App yesterday and included a video preview file for several size devices (6.7, and a copy of 6.7 for 6.5, 5.5 and 12.9). The iPhone files each took 5-10 minutes of processing (where the file icon shows a cloud image) but each eventually worked. The iPad file uploaded fine, but now 18 hours later is still showing a cloud icon. All these uploaded files are about the same size at about 40M. The AppStore will not allow me to submit the App for review due to: Preview File Still Processing! What is my recourse?
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We've recently submitted an App to be Unlisted. The email suggests it takes up to 3 business days to process. We received and are reviewing your request for unlisted app distribution. Please note that we respond to requests in the order we receive them and will respond to your request within three business days. We haven't seen any progress on the Unlisted submission and have not seen an email notifications after the 3 business days has elapsed. Occasionally, the App will get a store page URL around the time of a completed Unlisted app submission, this has yet to happen. Previous Apps of ours that are unlisted got an email with a ticket number, the most recent submissions do not have a ticket number, only an acknowledgement of the form submission. Would it be possible to know if there is an additional wait time? Are others experiencing a similar delay?
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I am submitting my app, which is related to events. I need to ask for DOB on my sign up page because there are some events that are 18+ or 21+, but apple keeps rejecting my app because I'm asking for a birthday. How do I get past this, doesn't every app ask for a birthday on sign up page to get an idea of who uses their app? Please help, thanks!
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by pradbitt.
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Hello, sorry. I'm not sure if this is the right channel, but I'm desperately trying to get some movement in the app review process. I'm still stuck on 'waiting for review.' I submitted my app for review a second time on March 22nd, after having already submitted the same app on March 2nd. Since then, it has been in the 'waiting for review' status. I've called the support in Germany five times, and each time, I receive the same response: 'It should only take 24 hours.' 'We can only forward it.' 'If you don't receive a response in two days or get an email, please contact us again.' Is there any way to get a more concrete answer than 'it should only take 24 hours'? Thank you very much.
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I have submitted my app twice, with specific documentation showcasing the termination of agreement of the original release of my game via a publisher two years ago. The original released was removed from the App Store over a year ago and the publishers App Dev account closed. I have now finally readied my game to be published by myself on the App store but keep getting rejected with this info: Your app's metadata contains content that is similar to third-party content, which may create a misleading association with another developer's app or intellectual property. Specifically, the app's description, name, and icons includes references to xxxxxx. Next Steps It would be appropriate to revise the app and metadata to remove this third-party content before resubmitting for review. If you have the necessary rights to distribute an app with this third-party content, attach documentary evidence in the App Review Information section in App Store Connect and reply to this message. ______ The App is built from MY Unity project, I have released the game on Steam, Itch, GOG and Switch over the years, but am now having to prove that this game is my own! I have supplied the termination agreement between myself and the original publisher, please help me get my game released!!!
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I usually get my app reviewed within 12 hours, but this time I submitted a new version on March 26th, and it's still under review as of April 10th, with no feedback. I've sent two emails to Support, but they've been of no help. What should I do?
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by Shanshi.
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8.2k Views
It is stated that From Fall 2023 you’ll receive an email from Apple if you upload an app to App Store Connect that uses required reason API without describing the reason in its privacy manifest file. From Spring 2024, apps that don’t describe their use of required reason API in their privacy manifest file won’t be accepted by App Store Connect. There are some answers here : https://developer.apple.com/videos/play/wwdc2023/10060/ but far from answering all questions. I have questions on how to implement: Where exactly is the privacy manifest ? How to create it, from which file template in Xcode ? WWDC speaks of a PrivacyInfo.xcprivacy (does it require a more recent version of Xcode than 14.2). WWDC describes a framework case. Is it the same for a "final" app ? is there a specific format for describing the reason ? Or just plain text. Is this text visible to the user or only to reviewer ? does it apply retroactively to apps already in AppStore (do they need to be resubmitted ?). It seems not. So I tried, in an iOS App, to declare the PrivacyInfo.xcprivacy as explained, with Xcode 14.2, using plist template, to no avail. Really not clear on how to proceed or even start… We would need a clear step by step tutorial with all prerequisites (Xcode or MacOS versions needed for instance).
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by Claude31.
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Guideline 5.0 - Legal The app encourages a fraudulent or reckless activity. Specifically, the app implies, endorses, or facilitates plagiarism or attempts to fraudulently impact academic institutions which rate student performance upon individual student achievement. Next Steps Apps that encourage users to engage in fraudulent or reckless activity are not allowed. Hello friends, after submitting the application for consideration to Apple, it was rejected, with the description of the refusal provided above. The application contains protocols and resolutions, cheat sheets to facilitate the work of medical professionals, various scales, and medical-related information. All information used in the application is freely available and developed by the Ministry of Health of the Republic of Belarus. I have gathered everything in a convenient format to facilitate searching and working within this application. Additionally, the application can be used by medical university and college students for studying material. What could be the reason for the refusal?
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Our application was already on the app store before, we did not change the app icon from the first time our application was approved to the app store in 2017.But recently when I submit application to app store, we received this reject message: "Guideline 4.3 - Design We noticed that your app icon is still identical to the icons of other apps already submitted to the App Store. Apps that use the same icon make it difficult for users to find apps and are considered a form of spam." We need help. Thanks
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by Ngocbao.
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16 Replies
2.6k Views
Starting this week I had 41 ratings and 6 reviews. The number has been diminishing during these few days, when I woke up this morning I took a screenshot of the current amount of both and now the number is even lower. I've read other threads exposing the same problem but couldn't find a solution. Why is this happening and what can I do to prevent this?
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**We noticed that your app collects information from various public sources to build individual profiles, which is not appropriate for the App Store. Next Steps To resolve this issue, please remove any feature that attempts to build individual profiles based on collected public data. ** I do not understand what information that I collect from various public sources to build individual profiles My app takes the image from user and process it to extract facial features and compare other faces in the app database also the user can create an account if he wants to post a missing report and I ask to input the name and gender and date of birth and other information of missing person and all of this I explain in app review But I still face this replay what to do ?
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Hi, I am desperate to get an update through. AppStore connects keeps printing the error "Unable to add for review" There is no issue to fix. I have already contacted Apple but no response so far. Has someone had this issue and been able to resolve it?
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by Buldogo.
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My app got removed from sale due to some screenshots that wasn't in compliance with the guidelines. After it got removed an error has occurred, where I'm not able to add a new version to review. An I get an unexpected error. See screenshot below. Has been stuck on this for more than a week now. And neither the Developer Support or the App Review Team has been able to resolve the issue yet. I have talked to both by phone several times. Developer support has said it it up to the Review team to resolve. But the Review team has not found a solution yet. I suspect it might have to do with the Availability of the app. Ever since it got removed from sale every country has the status "Cannot Sell App". And I'm not able to make it available for any country. See screenshot below. But I can't be sure. Anyone else has experienced this issue and has been able to get it resolved? It's a bit urgent because the app is currently not on the App Store and this is my main app and main source of income.
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by skarh.
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I have written Almost 3 emails to apple support about 1 week ago but no reply . Please tell me how to complete Digital Service Act it is in review and link for submitting documents gets expired . Without this i can't publish my app in EU!!
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by Ani78.
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I'm writing to request assistance in updating the developer name displayed for my apps on the App Store. Currently, my full name appears instead of my LLC's name, which is unprofessional for my upcoming app promotion campaign. Here's the situation: I have established a Limited Liability Company (LLC) and possess a valid Employer Identification Number (EIN). I created two separate Apple Developer accounts: one as an individual and another as an organization (company). Despite enrolling as an organization and submitting my EIN, the App Store still displays my personal name. I understand the importance of displaying the correct legal entity for my apps. Could you please advise on the following: What steps can I take to ensure my LLC name is accurately reflected on the App Store? Is there any additional documentation required to verify my LLC (e.g., business license, certificate of formation)? Could there be a processing delay for EIN verification? I'm prepared to provide any necessary documentation to expedite this process. I'm also launching a significant promotional campaign for my app soon, and having my company name displayed is critical for professionalism. Thank you for your prompt attention to this matter.
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by weeklyeat.
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