Free Application: In-app Marketing Clarification

I am seeking clarity and assistance regarding 3.1.3(F) - Free Stand-alone Apps, and specifically what we can and cannot do regarding call-to-actions, and links to contact us style pages.

Our organization provides a 3rd-party profitability consultative service to the hospitality industry.

We've built a free iOS Application that is distributed from the app store, which acts as an inventory-gathering tool. The application is not a "product", and alone, is simply an efficient counting & weighing tool. It is part of a larger process, which occurs on another platform.

The inventory data gathered from the app is sent to a web-based system to be further refined, and reviewed. Other metrics are added to it which produce reports or empower our consultants with suggestions on operations, which is communicated in person or via email.

Access to both this free application and web systems are controlled externally via our organization, by email login.

We charge a fee for the completed process, but it's not a subscription, and it's not for access to the application, website, or a combination of the two. It varies based on services rendered at the time in which it occurs.

Those fees are not listed anywhere as the consultant negotiates that fee.

Thus, can we, on the login page, provide a link to a sign-up page if the individual who downloaded the free app has not been provided access? Or, some sort of call-to-action that redirects someone without access, to a page to request more info?


In Reference

​3.1.3(f) Free Stand-alone Apps: Free apps acting as a stand-alone companion to a paid web-based tool (eg. VOIP, Cloud Storage, Email Services, Web Hosting) do not need to use in-app purchase, provided there is no purchasing inside the app, or calls to action for purchase outside of the app.

Replies

I am seeking clarification as I have already exhausted numerous human resources, as well as AI, and am looking for validation from Apple. For those curious, when copying the exact question above to ChatGPT, the response provided was:


According to App Store guideline 3.1.3(f), your free app, which acts as an inventory-gathering tool, can include a link or call-to-action to request more information or sign up for your consultative service as long as it does not encourage users to make a purchase or conduct a transaction within the app.

In your case, you can include a call-to-action or link on the login page of the app, which redirects users without access to a page where they can request more information or sign up for your consultative service. However, the link or call-to-action should not include any pricing information or encourage users to make a purchase within the app.

Additionally, it is important to ensure that the link or call-to-action is not the main focus of the app and that the app still provides value to users, even if they do not choose to sign up for your service.

As long as you adhere to these guidelines, you should be able to include a link or call-to-action within your app that directs users to learn more about your consultative service._

Ignore ChatGPT completely; it's not Apple, so anything you get from it will just confuse matters.

You already have your answer:

3.1.3(f) Free Stand-alone Apps: Free apps acting as a stand-alone companion to a paid web-based tool (eg. VOIP, Cloud Storage, Email Services, Web Hosting) do not need to use in-app purchase, provided there is no purchasing inside the app, or calls to action for purchase outside of the app.

You cannot provide a link to sign-up outside of the app, but there's nothing stopping you providing a link to go to your website's home page. To be honest, anyone looking at your app is probably already aware of you, so they're going to know that the app is a companion/part of the services you provide.

Are there any other apps similar to yours? How do they handle it?