App Store Review Guidelines 2.5.18

The App Store Review Guidelines have been updated with the new addition of 2.5.18.

Updated agreements and guidelines now available

Added to 2.5.18: “Apps that contain ads must also include the ability for users to report any inappropriate or age-inappropriate ads.”

How is it best implemented?

  • Will the user report to the developer via the app, or will the system report directly to the ad serving company via the app?
  • Is it mandatory to attach a screenshot of the screen containing the ad in question?
  • Is it enough just to have a function to report by email to the developer?
  • Need the ability for users to report issues directly from the screen where the ad is displayed?
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