Hello everyone!
We have a running Apple Ads Basic campaign - we actually just found out recently as it wasn't visible on the Advanced ads manager. We saw how good the performance is based on the CPI. Our previous CPI ranges between $1-$5, that's why we paused everything under Apple Ads. But seeing the performance on the one under Basic, we're now thinking if it's ideal to continue this or pause it. We have a few questions and we're hoping someone here would give us recommendations or would share their thoughts!
- How does the Apple Ads Basic's algorithm works?
- Does it only run on one placement, the Search Results?
- Is it cost-effective because it's only triggering branded keywords?
We also did a few research but still left confused. On #1, we only saw that it maximizes download. On #2, we found some articles saying this but we'd still love if someone would confirm. On #3, we saw an article that if it's our first time to run a campaign, it would only trigger branded keywords. But we've ran multiple campaigns on Advanced, even in different placements, so this is somehow related to question #1.
Please share if you have any thoughts or experience! Thank you so much 😊
