Overview of product page optimization
You can optimize the product page for your iOS or iPadOS apps by comparing different app icons, screenshots, and app previews to test which resonate most with customers. Test up to three different treatments against your original product page to determine which gets the best results. Each treatment will be randomly shown to a percentage of eligible users that you set, and can be localized in as many languages as your app supports. View results in App Analytics and make the top-performing assets the ones that will display to all customers.
The methodology for determining the treatment that’s best at driving app engagement is based on the estimated lift in conversion rate, as well as algorithms that provide confidence in the reliability of the test results. For details on analytics, visit View product page optimization results.
Note: Your app must be in the Ready for Sale state in order for its product page to be tested. Releasing a new app version while a test is in progress may impact the results if your version contains assets or metadata that are currently being tested. Product page optimization tests aren't available for custom product pages or for product pages on the App Store for Apple Watch or iMessage.
Treatments are shown to users on the App Store on iOS 15 and iPadOS 15, or later.