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App Store Connect workflow

Use App Store Connect to submit apps for distribution, manage your apps, distribute beta versions of your apps using TestFlight, accept legal agreements, enter tax and banking information, view trends and financial reports, and more. The App Store Connect API is also available for you to automate your workflow.

Initially, only the Account Holder can sign in to App Store Connect with the Apple ID associated with the Apple Developer Program membership.

The Account Holder can invite additional users in the Users and Access section.

  1. Accept the agreement, and enter tax and banking information

    If you want to sell your apps or offer in-app purchases on the App Store, visit the Business section to sign the Paid Apps Agreement. Then, enter banking and tax information.

  2. Add users and assign roles

    To delegate responsibilities to others, visit the Users and Access section and add users by entering their names and email addresses. They can then perform tasks based on the roles you assign them. Learn about roles.

  3. Add your app and upload a build

    In the Apps section, create an app record so your app’s information, such as name, keywords, and description, is ready for distribution. You don’t need to finish creating your app in Xcode before entering its information in App Store Connect. However, you must create an app record before you can upload a build of your app. You can upload multiple builds, and then view the builds and variants in App Store Connect.

  4. Test and submit your app

    Distribute your app for testing using TestFlight, which supports apps for iOS, iPadOS, tvOS, visionOS, and watchOS. You can add internal testers and invite external testers who'll use the TestFlight app to install your app on their devices. When your app is ready for distribution, choose the build you want to submit and send it to App Review. You can continue improving your app by creating new versions periodically.

  5. Monitor your apps status, usage, and sales

    You can monitor the status of your app as it goes through App Review. Once it’s live on the App Store, you can gain insights on its performance through App Analytics, Sales and Trends, and Payments and Financial Reports, and respond to user reviews on the App Store. App Store Connect for iPhone and iPad also lets you view some of this information and perform other tasks.