View app metrics
App metrics are divided into four categories: App Store, Downloads, Sales, and Usage.
App Store
Find out how many times your app was viewed on the App Store, and how many times users have visited your app’s product page.
Downloads
View how many total times your app was downloaded and which of those were first-time downloads and re-downloads.
Sales
View the total number of pre-orders, first-time app downloads, in-app purchases, and their associated sales. You can also view how many unique paying users your app has.
Usage
Track a variety of user engagement metrics, such as installations, sessions, crashes, and active devices. Usage metrics are only available from users who have agreed to share their diagnostics and usage information with app developers. Learn more.
The App Analytics dashboard displays the statistics from the date range you select and the estimated percentage difference from the previous period of the same length of time. For example, if you select “Last 7 days,” the percentage values will show if your app is performing better or worse than the week prior. You can also download your apps’ data from App Analytics by using the App Store Connect API.
Required role: Account Holder, Admin, Finance, or Sales. View role permissions.
View metrics
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From App Analytics, select your app. The Overview page opens with a summary of key app metrics.
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From the menu bar, click Metrics. The Metrics page opens with product page views displayed by default.
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The graph shows daily totals for the metric for the past 30 days. Hold the pointer over the graph to view data for a specific day.
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To change the metric displayed, click the metric selector on the top left and choose from the complete list of app metrics.
Compare metrics
App Analytics allows you to display two metrics at a time as a ratio, which can help you calculate key performance indicators, such as conversion rate or proceeds per paying user.
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From App Analytics, select your app.
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From the menu bar, click Metrics. The Metrics page opens with product page views displayed by default.
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Click the metric selector to display a list of available metrics and select your desired metric.
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On the right side, click the (...) button and select Compare.
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Click the menu next to Compare To and select your desired metric to compare against.
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By default, the data displays as a single axis. Click the (...) button to change the graph to a ratio or dual axis.
Add filters and dimensions
App Analytics metrics can be filtered by a number of dimensions, such as device type, territory, and source type.
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From App Analytics, select your app.
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From the menu bar, click Metrics. The Metrics page opens with product page views displayed by default.
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Next to the metric selector, click By Date, and choose a dimension.
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You can add additional filters by clicking Add Filter. For example, add Product Page Views by Device, by Region.
Create saved views
Saved Views allow you to apply filters and dimensions to your desired metrics in App Store Connect, then easily view the same data again.
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From App Analytics, select your app.
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From the menu bar, click Metrics.
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Select your desired metrics, filters, or comparable metrics.
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On the right side, click Saved Views.
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In the Saved Views pop-up menu, click Save Current View.
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Enter a reference name and click Save. Return to the view at any time by clicking Saved Views.
Export data
You can export data directly from the App Analytics dashboard as a CSV file.
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From App Analytics, select your app.
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From the menu bar, click Metrics.
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Select your desired metrics, filters, or comparable metrics.
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On the right side, click the (...) button and select Export as CSV.
View opt-in rate
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From App Analytics, select your app. The Overview page opens with a summary of key app metrics.
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On the overview page, navigate to a usage metric widget, such as Crashes.
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In the Crashes widget, click Opt-In Only. The pop-up menu displays your opt-in rate for the last 24 hours.
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To view your opt-in rate for a longer period, click Opt-In Rate History. Each day on the chart shows the average opt-in rate of all the users who installed your app in the last 90 days.