Changing an app from free to freemium with in app purchases

Hi everyone, is it possible to launch my app for free first and then convert it to freemium with in-app purchases? Since I currently have very little content in my app, I want to focus on releasing it for free and collecting user feedback first. Afterwards, I want to convert it to freemium. Is there such a possibility?

Replies

Yes absolutely, this is quite common with app maturity or simply a change in your business model.

You can leverage originalApplicationVersion and originalPurchaseDate in the appTransaction so you can differentiate between what version/business model your app was when a customers purchased/acquired your app.

Strongly consider the users experience for those first customers and the new customers - and communicating this change in advance so customers are not caught off guard or even deterred from updating the app.