App Store for Developers

The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.

Learn more about the App Store

What’s New

Learn about the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app and in-app purchase experiences.

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Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.

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Submitting your apps

Learn how to prepare your iPhone, iPad, Mac, Apple TV, and Apple Watch apps for submission to App Review.

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Promoting your app

Get marketing assets to help promote your app, and learn about getting featured on the App Store.

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