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App information
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Platform version information
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App privacy
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Age ratings
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Required, localizable, and editable properties
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App bundle information
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App pricing and availability
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App and submission statuses
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App build statuses
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App Store localizations
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App Store pricing and availability start times by country or region
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App Sandbox information
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App review information
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Maximum build file sizes
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Export compliance documentation for encryption
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TestFlight tester information
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Beta tester feedback
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App preview specifications
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Screenshot specifications
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Role permissions
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User notifications
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Generate catalog reports
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App catalog report
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Game Center achievement catalog report
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Game Center leaderboard catalog report
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In-app purchases catalog report
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In-app purchase types
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In-app purchase information
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Auto-renewable subscription information
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Pricing and availability
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In-app purchase statuses
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In-app purchase localization statuses
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Auto-renewable subscription price increase thresholds
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In-app event statues
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In-app event badges
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Media and audio specifications
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Leaderboards
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Achievements
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Group properties
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App version properties
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App metrics
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App Clip metrics
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In-app event metrics
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Performance metrics
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App analytics filters and dimensions
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Product page optimization
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Payment information
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Financial report fields
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Transaction tax report fields
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Apple legal entities
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Currency codes
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Financial report regions and currencies
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Minimum payment threshold
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Summary Sales Report
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Sales Events Report
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Pre-Order Report
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Subscription Report
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Subscription Event Report
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Subscriber Report
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Subscription Offer Redemption Report
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Magazines & Newspapers Report
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Report file names
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Subscription events
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Promotional codes
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Product type identifiers
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Cancellation reasons
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Sales and Trends metrics and dimensions
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Sales and Trends reports availability
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Banking information
Platform version information
Platform version information refers to the set of properties of an app version specific to each platform the app supports.
View product page marketing guidelines.
Property |
Description |
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Language |
The language you choose to localize your metadata. This property is editable depending on the app status. |
Screenshots |
Screenshots that show what your app looks like on a device. For details, visit Screenshot specifications. This property is required and can be localized. |
App Preview |
An app preview is an optional short video demonstrating your app. You may add up to three app previews for each localization, per device size. For details, visit App preview specifications. |
Promotional Text |
Promotional text lets you inform your App Store visitors of any current app features without requiring an updated submission. This text will appear above your description on the App Store for customers with devices running iOS 11 or later. This property can’t be longer than 170 characters. |
Description |
A description of the app, detailing the features and functionality. Limited to 4000 characters. The description should be in plain text, with line breaks as needed. HTML format is not supported. This property is required and can be localized. |
Keywords |
One or more keywords (each greater than two characters ) describing your app. Separate multiple keywords with commas. You can provide up to 100 bytes of content. Your app is searchable by app name and company name, so you don’t duplicate these values in the keyword list. Names of other apps or companies aren't allowed. This property is required and can be localized. |
Support URL |
The URL of the support website you plan to provide for users, which displays on the App Store for users who have downloaded your app. This URL must lead to actual contact information (legal address, email address, telephone number), as may be required by local law, so that users can reach you regarding app issues, general feedback, and feature enhancement requests. Specify the entire URL, including the protocol (for example, If you need to provide a Software Bill of Materials (SBOM), you can include it on your support site. This property is required and can be localized. |
Marketing URL |
The website where users get more information about the app. Specify the entire URL, including the protocol. This property can be localized. |
Version Number |
The version number that is provided for your app appears on the App Store. |
Copyright |
The name of the person or entity that owns the exclusive rights to the app, preceded by the year the rights were obtained (for example, 2014 Example, Inc.). The copyright symbol is added automatically. This property is required. |
Routing App Coverage File |
A routing app’s geographic coverage file (a file with a The file can have only one MultiPolygon element. MultiPolygon elements consist of at least one Polygon. Polygons contain at least four coordinate points. The start and end coordinate points for a polygon must be the same. For file specifications, read “Specifying the Geographic Coverage File Contents” in Location and Maps Programming Guide. |
Version Release Settings |
Determines how the app version will be released. The following settings are allowed:
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What’s New in this Version |
A description of the changes in this version of the app, such as new features, UI improvements, or bug fixes. Limited to 4000 characters. We recommend that you provide detailed information to let users know the specifics of the changes, improvements, or fixes in the version. This property isn't available for the first version of the app but required for all subsequent versions. This property can be localized. |
Phased Release for Automatic Updates |
When you release a version update of your app, you can choose to release your iOS app in stages. If you choose this option, your version update will be released over a 7-day period to a percentage of your users on iOS with automatic updates turned on. For details, visit Release a version update in phases. |
Reset Summary Rating |
You can reset your app’s summary rating when you release a new version. For details, visit Reset summary rating. |